The upsetting truth behind Cadbury's elusive £2,000 white Creme Egg

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It was the closest thing to a Willy Wonka style egg hunt Britain has had in years, but what actually happened to the elusive £2,000 white Cadbury's Creme Egg.

There was a lot of excitement earlier this year when Cadbury announced that it was introducing a new variety of the much-loved Easter favourite.

Around 350 white chocolate Creme Eggs were put into circulation at various supermarkets and independent shops. Most came with a £100 or £200 prize; 34 would earn the finder £1,000.

And just one, released in a Co-op store in February, would win you £2,000.

There's been just a single report of a £1,000 discovery. It was found by Natasha Bream in a Tesco Express in Luton, the Mirror reports.

The egg

Natasha Bream holds up her egg

"I was very excited – and a little shocked," Natasha said at the time. The time was January 10. Ages ago.

What's happened to the 33 other white Creme Eggs, then? And what about the ever elusive, solitary £2,000 one?

People got silly to begin with. No doubt Cadbury was pleased with all the hype. But months have now elapsed and other than a hundred here and a two hundred there, it's all gone quiet.

Finding one of only 350 white eggs in a sea of Easter chocolate is a real challenge. But it's taken so long, the moneyed eggs are now totally worthless.

The time has now elapsed for anyone to win £2,000, or any other amount.

We spoke to Cadbury

Cadbury white chocolate Creme Egg

"All claims must be made by 5pm on 1 May 2018 (the ‘Claim by Date’)," the Cadbury website reads. The company said all eggs were distributed by April 2.

A Cadbury spokeswoman told the Mirror : "The 2k egg wasn’t found. The claim period for the egg ended yesterday – it was placed in a Co-op in Feb so there was plenty of time for someone to find it but sadly no one did.

"The terms and conditions clearly state that the competition ended yesterday and it is commonly known that Cadbury Creme Eggs are only available for a limited period of time.

"However, if someone comes forward with the winning egg, we will take it on a case by case basis."

Good luck on the phone if you find the big prize.

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